Press Release
ARMADA FUNDS TAKE TOP MARKETING HONORS
WASHINGTON (September 15, 2003) -- Outpacing hundreds of entrants, Armada Funds recently captured two of financial services most prestigious marketing awards.
Cited for "outstanding creativity and excellence in execution," Armada Funds received two "Best of the Best" awards from the American Bankers Association Marketing Network during its 2003 Advertising Awards Competition.
The awards were presented in Chicago at the annual ABA Marketing Conference.
Breaking with tradition, the ABA granted two top citations to Armada instead of the usual, single "Best of Best" designation per asset size category. Armada's winning brochures, "Armada Funds Investing" and "National City Charitable Gift Fund," were noted for their "outstanding creativity and excellence in execution," according to ABA spokesperson Tracey Mills.
Armada Funds' Kathleen Barr, who directed the efforts of Pittsburgh-based agency, Blattner Brunner, Inc., recently commented on Armada's marketing vision. "Investing for most people is difficult enough," Ms. Barr said. "We try to present the benefits of investing in a colorful, compelling way that also speaks to people's real life situations."
"Also, since our funds are sold through investment professionals," she continued. "We need the material to work just as well in face-to-face discussions around the kitchen table."
With more than $15.7 billion in 32 mutual funds, Armada Funds are managed by National City Investment Management Company (IMC), a wholly owned, indirect subsidiary of National City Corporation (NYSE: NCC). Headquartered in Cleveland, National City is one of the nation's 10 largest financial holding companies, providing a full range of banking and financial services to individuals and businesses primarily through more than 1,100 branch bank offices.
All entries were reviewed by a panel of financial services marketing and advertising professionals and are judged based on originality of creative concept, execution of production and fulfillment of stated objective.
The ABA Marketing Network, an affiliate of the American Bankers Association, is a national organization dedicated to providing marketing education and information, and networking resources to financial services professionals from the United States and around the world.
An investment in Armada Funds is not insured by the FDIC, has no bank guarantee, and may lose value. You should consider the investment objectives, risks, charges and expenses
of the Armada Funds carefully before investing. A prospectus may be
downloaded and viewed with this and other information about the
Funds or may be obtained by contacting an investment professional or by
calling 1-800-622-FUND (3863.) Please read it carefully before you invest
or send money.
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